Associate Program Manager (Business Development)

Orbit Global HR Consultants LLP – Executive Search & Recruitment Services
Location: Gurgaon | Industry: Travel & Tourism | Work Mode: Onsite
Salary: ₹11–14 LPA | Experience: 2–3 Years | Working Days: 6

About the Opportunity

Orbit Global HR Consultants LLP is hiring for the position of Associate Program Manager – Business Development for one of our esteemed clients in the Travel & Tourism industry. This role involves strategic program management, brand building, partner engagement, and execution-driven business development.

The ideal candidate is a female professional from a Startup or Ecommerce background with strong analytical, communication, and project management abilities.

🟦 Key Responsibilities

1. Research & Market Mapping

• Conduct deep research to understand the operator/partner landscape.

• Identify gaps, whitespace areas, and growth opportunities.

• Analyze operator behaviour—emotionally, logically, and commercially.

2. Brand Strategy & Narrative Building

• Develop compelling messaging and brand storytelling.

• Strengthen partner relationships through impactful communication.

• Ensure consistent brand tone and value-driven engagement.

3. Build & Execute Engagement Programs (0–1 Program Creation)

• Plan, design, and implement digital/offline/hybrid engagement initiatives.

• Test, refine, and scale GTM strategies based on performance insights.

• Develop playbooks for standardized partner communication.

4. Project Management & Cross-Functional Collaboration

• Oversee end-to-end execution with internal teams and external partners.

• Create execution rituals, manage timelines, and drive accountability.

• Ensure seamless delivery of engagement initiatives.

5. Performance Tracking & Optimization

• Build frameworks to measure engagement, brand lift, and ROI.

• Track program metrics and refine strategies based on insights.

• Present dashboards, reports, and documentation to leadership.

🟩 Required Skills & Competencies

• Brand Strategy & Storytelling

• GTM Planning & Execution

• Partner Engagement & Program Management

• Research & Insight Generation

• Analytical & Problem-Solving Skills

• Excellent Communication & Stakeholder Management

• Strong Command of MS Excel & PowerPoint

• Ability to plan, prioritize & manage multiple projects

🔒 Mandatory Criteria (Strict Screening Requirements)

✔ Female candidates only
✔ Must be from Ecommerce or Startup background
✔ Strong understanding of Business Development and partner ecosystem
✔ Experience building engagement programs from 0–1
✔ High proficiency in documentation & presentations

🎓 Education & Experience

• Graduation in Business, Management, Marketing, or related field

• 1–2 years of experience in program management or partner engagement

• Exposure to B2B or service-led environments preferred. Get direction

Technical Skills

• Proficiency in Microsoft Excel (data tracking, analysis, dashboards)
• Strong command over PowerPoint for documentation & leadership presentations
• Project management skills with hands-on execution capability
• Ability to build GTM plans, content frameworks, and engagement playbooks
• Research & insight generation using digital tools
• Experience creating structured reports, tracking sheets, & metrics

Bachelor's Degree

• Bachelor’s degree in Business Administration, Marketing, Management, Commerce, or a related field
• Strong academic foundation in communication, analytics, and business operations
• Exposure to marketing, research, or project-based coursework preferred

Master's Degree

• MBA or Master’s degree in Marketing, Strategy, Operations, or Management is an added advantage
• Preferred for candidates with interest in brand strategy, business development, and program management