Sr. Associate – Performance Marketing (Onsite | Gurgaon)

Orbit Global HR Consultants is hiring a Sr. Associate – Performance Marketing for a fast-growing client in the Tours & Travels industry. This is a high-impact, data-driven role suited for candidates with 1–3 years of hands-on experience in Google Ads, Conversion Campaigns, and modern analytics tools.

The role requires strong analytical capabilities, practical SEM expertise, and the ability to manage high monthly budgets. Ideal for young professionals eager to work in a dynamic, growth-oriented startup environment.

Key Details

• Role: Sr. Associate – Performance Marketing

• Industry: Tours & Travels / Travel & Tourism

• Function: Marketing / Performance Marketing / SEM

• Experience: 1–3 Years (Strictly)

• Salary Range: ₹9.00 – ₹12.00 LPA

• Location: Sector 44, Gurugram (Onsite)

• Working Days: 6 Days

• Education: B.Tech / BCA from Tier-1 Institutions (IIT, NIT, DTU or equivalent preferred)

• Incentives: As per company policy

Mandatory Criteria (Strict Screening Requirements)

✔ Only 1–3 years of experience will be considered
✔ Strong, hands-on experience running Google Ads campaigns
✔ Experience managing ₹10 Lakh+ monthly ad budgets
✔ Proficiency in Conversion Campaigns
✔ Strong experience with analytics tools such as:

• Google Analytics

• Mixpanel

• AppsFlyer
  ✔ Candidates must have a B.Tech / BCA background
  ✔ Tier-1 institutes preferred

About the Hiring Company (Confidential)

Founded in 2019, the company is a rapidly growing brand in intercity travel, focusing on delivering safe, standardized, technology-driven travel experiences.

They:

• Connect 300+ cities across India

• Have served 2.5M+ unique customers

• Are scaling with modern EV and charging infrastructure initiatives

• Have raised Series A funding from globally recognized investors

(Company name will be disclosed privately to shortlisted candidates only.)

What You Will Do

1. Campaign Strategy & Execution

• Plan, create, and execute SEM strategies across Google Ads, Meta Ads, LinkedIn, and other platforms

• Build conversion-focused campaigns aligned with business growth goals

2. Optimization & Scaling

• Optimize for CTR, CPA, conversion rates, and quality scores

• Continuously improve funnel efficiency and user journey

3. Data Analysis & Reporting

• Track performance using Google Analytics, Singular, Mixpanel, and other analytics platforms

• Prepare weekly and monthly performance reports

• Identify trends through data-driven insights

4. A/B Testing & Experimentation

• Conduct A/B tests on ad creatives, landing pages, and audience segments

• Use insights to enhance ROAS and improve campaign output

5. Keyword & Market Research

• Perform deep keyword analysis to improve targeting

• Stay updated with SEM trends, algorithm changes, and competitor insights

What We Are Looking For

• 1–3 years of hands-on performance marketing experience

• Experience running Google Ads at scale

• Strong analytical mindset with the ability to interpret large datasets

• Practical exposure to Meta Ads, Mixpanel, AppsFlyer, Looker Studio (preferred)

• Understanding of attribution models, segmentation, and app campaigns

• Self-driven, proactive, and comfortable working in a fast-paced startup culture

• Creative thinker with strong problem-solving abilities

• Google Ads Certification (preferred)

Why This Opportunity Stands Out

• Chance to work with a rapidly growing, tech-led travel brand

• Ownership of end-to-end performance marketing processes

• Exposure to high-budget campaigns and advanced analytics stacks

• Fast-paced, high-growth environment for accelerated learning

Apply Now

Candidates who meet the mandatory criteria can apply through Orbit Global HR Consultants.
info@orbitconsultancy.in . Get Direction

Technical Skills

• Google Ads campaign management
• Conversion campaign optimization
• Keyword research and SEM strategy
• Google Analytics, Mixpanel, AppsFlyer
• Meta Ads and LinkedIn Ads
• Looker Studio reporting
• Budget management ₹10L+ per month
• User journey and funnel analysis
• Landing page A/B testing
• App campaign optimization

Bachelor's Degree

• B.Tech or BCA mandatory
• Tier-1 institutes preferred (IIT, NIT, DTU or equivalent)
• Strong academic background

Master's Degree

• Not mandatory
• Preferred if in Marketing, Data Analytics, or Business (optional)