Call: 
Mail: Social Media Manager – Gujarati Noida
Social Media Manager – Gujarati
Industry
Media & Entertainment | OTT & Streaming
Function
Marketing | Social Media & Content
Experience
3 – 6 Years
CTC Range
₹15.00 – ₹18.00 LPA
Location
Noida
(Local / NCR-based candidates preferred)
Office Location
Sector 125, Noida, Uttar Pradesh
Work Mode
Onsite
Working Days
5 Days a Week
Qualification
Graduate (Any Discipline)
Important Confidentiality Note
Kindly do not mention any company name on public or social media platforms, as it is restricted by the client. Client details will be shared directly with shortlisted candidates during personal communication.
Role Snapshot (TL;DR)
This is not a traditional social media manager role.
We are looking for a Gujarati-first, full-stack social media creator who can think, write, design, edit, publish, analyze, and engage — end to end. You will own the Gujarati social presence of a fast-growing regional entertainment platform, using AI tools, deep cultural fluency, and an entertainment-first mindset to drive engagement, community, and growth.
The Mission
The platform exists to celebrate India’s regional cultures and stories that are often underrepresented in mainstream entertainment.
As the Social Media Manager – Gujarati, you will be the voice of the brand in Gujarat, translating its vision into culturally rooted, entertaining, and shareable content that builds pride, community, and strong audience connection.
What You Will Own (Non-Negotiable)
Complete ownership of the Gujarati-language social media ecosystem
How the brand shows up in Gujarati digital culture and conversations
Culturally authentic storytelling, memes, reels, and short-form content
Community building, engagement, and social-led user growth
End-to-end execution: ideation → creation → publishing → analysis
Key Responsibilities
1. Language-First Social Strategy (Gujarati Context)
Translate the brand narrative into authentic Gujarati storytelling
Drive discoverability of shows and content using memes, hooks, and trends
Identify the best formats: reels, shorts, memes, carousels, challenges
Plan content around:
Gujarati digital trends
Platform analytics
Cultural moments (Navratri, Uttarayan, Janmashtami, etc.)
Act as the Gujarati brand voice, ensuring tone, slang, and references feel natural and not forced
2. Full-Stack, AI-Native Content Creation
Independently create content using AI and creative tools such as:
ChatGPT, Midjourney, Runway, Pika, CapCut, Canva, Adobe Express
Publish daily on Instagram, Facebook, and YouTube
Own the full lifecycle: ideation, writing, designing, editing, posting, analyzing
Build fast, culturally sharp content pipelines without external dependencies
Maintain high creative quality with cultural sensitivity
3. Community Building & Engagement
Actively engage with audiences through comments, DMs, polls, Q&As, UGC
Build WhatsApp communities for memes, previews, reminders, and feedback
Convert passive viewers into active, loyal community members
Collaborate internally to engage both existing subscribers and new users
4. Growth, Performance & Analytics
Track and analyze performance metrics: views, watch time, shares, saves, sentiment
Work with performance marketing teams to amplify high-performing content
Build recurring social content IPs rooted in Gujarati culture
Balance growth metrics with long-term brand and cultural equity
5. Cross-Regional Collaboration
Share learnings with other regional language teams
Adapt successful content frameworks while preserving Gujarati authenticity
Contribute to building a scalable regional social media playbook
Mandatory Screening Criteria
Fluent in Gujarati (written & spoken) with deep cultural understanding
3–6 years of hands-on experience in heavy social or digital content creation
Proven end-to-end ownership of social media execution
Ability to independently create reels, memes, carousels, and short videos
Strong experience with AI tools for creative production
Demonstrated success in community engagement, not just posting
Mandatory portfolio showcasing original Gujarati content
Preferred Backgrounds
Regional OTT, entertainment, or Gujarati-first content brands
Creators or social teams deeply embedded in Gujarati digital culture
Backgrounds to Avoid
Generic social media agencies without regional depth
Hindi/Bollywood-first brands lacking Gujarati context
Pure performance marketing profiles
News/media brands with broadcast-only mindset
Skills & Competencies
Gujarati cultural fluency & storytelling
Full-stack content creation
AI-native creative execution
Community building & engagement
Social strategy & analytics
Strong creative judgment and taste
Entertainment-first mindset
Why This Role Matters
This role will define whether the platform becomes:
Just another OTT app with Gujarati content, or
The cultural home for Gujarati entertainment and identity
You will shape how an entire community feels seen, represented, and entertained.
How to Apply
Interested candidates who meet the mandatory criteria may apply.
Client details will be shared directly with shortlisted candidates. if interested please share your cv info@obritconsultancy.in
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