Content & Brand Strategist Gurgaon

Function: Brand & Communication
Experience: 4–8 years
Industry Preference: FMCG (Homecare / Consumer Brands preferred)
Employment Type: Full-time
Location: As per client requirement

Role Overview

Orbit Global is hiring a Content & Brand Strategist on behalf of a fast-growing FMCG brand in the homecare space.

This role is ideal for a strategic content professional who can own brand voice, messaging, and storytelling across B2C and OEM (B2B) channels. You will play a central role in shaping how the brand communicates its value—from packaging and campaigns to OEM presentations and trade communication.

Key Responsibilities

Brand Messaging & Voice

• Develop and own the brand’s core messaging, tone of voice, and storytelling framework.

• Ensure consistency across all brand and OEM communication touchpoints.

• Define and maintain brand language and copy guidelines.

Product & Packaging Communication

• Create product benefit copy, packaging text, and claims aligned with brand and regulatory standards.

• Translate technical R&D features and formulations into clear, consumer-friendly messaging.

• Collaborate with R&D, design, and regulatory teams to ensure accuracy and clarity.

Content Development (B2C & B2B)

• Write content for:

  • Websites and landing pages

  • Advertising and campaign creatives

  • Brochures, flyers, and product literature

  • OEM sales decks and presentations

B2B / OEM Communication

• Develop OEM-focused communication, including:

  • Outreach mailers and pitch narratives

  • Trade brochures and case studies

  • LinkedIn posts and thought-leadership content

• Support sales teams with clear, compelling storytelling for partner engagement.

Video & Scriptwriting

• Script product videos, ad films, testimonials, and educational content.

• Work closely with creative and video teams to bring concepts to life.

Competitive & Market Benchmarking

• Benchmark global detergent sheet and homecare brands for:

  • Messaging styles

  • Claims language

  • Brand positioning approaches

• Apply insights to strengthen brand differentiation.

Candidate Profile

• 4–8 years of experience in content strategy, brand communication, or copywriting.

• Prior experience in FMCG, homecare, or consumer brands preferred.

• Strong ability to balance brand storytelling with product and performance messaging.

• Proven experience writing for both B2C and B2B audiences.

• Comfortable translating technical or scientific information into simple, persuasive content.

• Strategic thinker with strong execution capability.

Why This Role

• Opportunity to own and shape brand language end-to-end, not just execute briefs.

• Exposure to both consumer marketing and OEM/B2B communication.

• High-visibility role with close collaboration across marketing, R&D, sales, and leadership.

• Career growth within a scaling FMCG brand.

About Orbit Global

Orbit Global is a leading recruitment agency specializing in marketing, digital, and brand leadership hiring. We partner with high-growth companies to place talent that builds brands, drives growth, and delivers long-term impact.Get direction 

📩 Apply via Orbit Global
Shortlisted candidates will be contacted by our recruitment team. info@orbitconsultancy.in