Vice President – Marketing Hyderabad

Vice President – Marketing

📍 Location: Hyderabad
🗓 Working Days: 6 Days a Week
🏭 Industry: Open (Preference for fast-scaling, lead-driven businesses)
🧩 Function: Marketing
💼 Hiring Type: Confidential Leadership Hiring

💰 Compensation & Experience

• Experience Required: 12–18 years in Marketing

• Leadership Experience: Minimum 4+ years leading marketing teams (mandatory)

• CTC Range: ₹80 LPA – ₹1.2 Cr+ (Negotiable)
  (Compensation will depend on scale handled, budget ownership, and depth of performance marketing expertise)

• Monthly Marketing Budget Exposure: ₹10 Cr+ mandatory

⚠️ Mandatory Screening Criteria (Non-Negotiable)

Candidates must meet all the following conditions:

1. Must be from a multi-business group OR fast-scaling company (Education / Real Estate / Services / B2C scale businesses) OR companies with heavy lead-generation models.

2. 12–18 years of overall marketing experience with minimum 4+ years in a leadership role (team management mandatory).

3. Proven experience managing large marketing budgets (₹10 Cr+ per month or equivalent scale).

4. Strong hands-on expertise in performance marketing and lead generation.

5. Deep understanding of CAC, ROAS, LTV, CTR, CPA, funnel optimization.

6. Experience running campaigns across Google, Meta, LinkedIn, and YouTube.

7. Must have built and scaled marketing strategies, not just executed campaigns.

8. Strong ownership of brand positioning, communication, and creative direction.

9. Experience integrating marketing with CRM and analytics systems.

10. Comfortable working with GA4, dashboards, marketing automation, and data tracking tools.

🎯 Role Objective

The Vice President – Marketing will lead and own the entire marketing charter across multiple business verticals, driving scalable growth, strong brand presence, and predictable lead generation.

This role combines strategic leadership and execution excellence, ensuring all marketing efforts are unified under a single growth vision with clear ROI accountability.

🧠 Key Responsibilities

1. Marketing Strategy & Leadership

• Define and execute a group-level marketing strategy aligned with leadership vision and business goals.

• Lead cross-functional teams across Performance Marketing, Creative Design, Social Media, Influencer Marketing, and Media.

• Own brand positioning, communication, and growth marketing across all business units.

• Set quarterly & annual OKRs, marketing budgets, and ROI benchmarks.

• Manage monthly marketing budgets exceeding ₹10 Cr.

2. Performance & Growth Marketing

• Oversee paid marketing across Google, Meta, LinkedIn, YouTube, and emerging platforms.

• Drive lead generation, customer acquisition, and retention using data-driven strategies.

• Monitor ROI, CAC, ROAS, and funnel efficiency.

• Ensure seamless integration between marketing platforms, CRM, and analytics dashboards.

3. Creative & Brand Communication

• Lead Creative Design and AI Design teams for high-impact campaigns.

• Ensure consistency in brand tone, messaging, and visual identity.

• Approve creatives, campaign themes, and ad copies for major launches.

4. Social Media & Influencer Marketing

• Drive brand engagement and community building across social platforms.

• Lead influencer partnerships for brand awareness and credibility.

• Align social and influencer strategies with performance and PR goals.

5. Analytics, Technology & Automation

• Implement and scale GA4, dashboards, CRM, and analytics frameworks.

• Drive marketing automation for lead nurturing and lifecycle management.

• Review weekly performance dashboards covering CTR, CAC, ROAS, LTV, CPA.

6. Leadership & Stakeholder Management

• Lead, mentor, and scale high-performing marketing teams.

• Hire, train, and upskill talent across marketing functions.

• Collaborate closely with Chairman, COO, Sales, and Business Heads.

• Present monthly and quarterly performance reviews to leadership.

📊 Key KPIs

• Qualified leads, conversion rates, CAC, ROAS

• Revenue contribution from marketing

• Campaign CTR, CPA, and creative success rate

• ROI by business vertical & MoM growth

• Brand awareness, reach, and engagement metrics

🧩 Key Skills & Competencies

Strategic

• Multi-channel marketing leadership (Digital + Offline)

• Performance marketing & attribution modeling

• Brand storytelling & creative leadership

• Marketing analytics & automation

Technical

• Google Ads, Meta Ads Manager, LinkedIn Campaigns

• GA4, Tag Manager, Data Studio

• CRM: HubSpot / Zoho

• AI tools: ChatGPT, Firefly, Midjourney, Canva AI

Leadership

• Strong people leadership and stakeholder management

• Excellent communication & presentation skills

• Data-driven and growth-oriented mindset

🎓 Qualifications

• MBA / PGDM in Marketing, Business Strategy, or Digital Communication

• Experience in fast-scaling or multi-business environments

📩 Application Process

📎 Upload CV

⚠️ Company name will be disclosed only during direct candidate communication.

🔍 About the Hiring Partner

This leadership role is managed by Orbit Global, a premier executive search firm specializing in CXO and senior leadership hiring across high-growth and transformation-driven organizations.Get Direction 

🌐 Website: https://orbitglobalhr.in/ (use this link in job postings)

if interested please share your cv info@orbitconsultancy.in 8810363997