Retail Marketing Manager – Jewellery Industry

Client: A prestigious jewellery brand in Chennai with a legacy of over 100 years.
Location: Chennai
Experience Required: 5–7 Years
Qualification: MBA in Marketing / Mass Communication preferred
Industry Preference: Jewellery, Luxury Retail, Fashion, Lifestyle, Retail Branding

About the Opportunity

Orbit Global HR Consultants LLP is hiring for a renowned jewellery brand seeking a dynamic and creative Retail Marketing Manager to lead ATL/BTL campaigns, digital marketing initiatives, customer engagement strategies, and marketing analytics. The ideal candidate should possess strong brand communication skills, retail marketing exposure, and the ability to drive customer engagement across offline and digital channels.

Key Responsibilities

Marketing Operations

• Explore and implement innovative ATL & BTL marketing opportunities to maximise brand visibility at optimum cost.
• Coordinate with advertising agencies for campaign planning, briefing, execution, and delivery timelines.
• Ensure all creatives, branding, and communication materials align with brand guidelines and campaign objectives.
• Support seasonal campaigns, festive promotions, and in-store branding activities.

Marketing Analytics, Insights & Coordination

• Analyse campaign performance and evaluate effectiveness across channels.
• Maintain records and archives of all executed campaigns and marketing materials.
• Coordinate with CRM teams to design customer engagement and retention strategies.
• Review customer walk-in trends and prepare monthly reports including customer profiles and analytics.
• Generate ideas for in-store promotions and customer engagement initiatives.

Digital Marketing & Customer Engagement

• Monitor competitor campaigns, jewellery market trends, and social media communication strategies.
• Analyse digital marketing performance and identify opportunities for improvement.
• Coordinate with digital marketing agencies to improve website traffic, reach, and engagement.
• Manage WhatsApp, SMS, and email marketing campaigns.
• Handle customer complaints and feedback in coordination with management.
• Collaborate with agencies to conceptualise and execute festive, tactical, and promotional digital campaigns.

Desired Skills

• Strong understanding of retail branding and customer engagement.
• Experience in ATL/BTL marketing and campaign execution.
• Knowledge of CRM and digital marketing analytics.
• Excellent communication and vendor coordination skills.
• Creative thinking with strong analytical abilities.
• Experience in jewellery, luxury retail, fashion, or lifestyle brands will be an added advantage.

Why Join?

• Opportunity to work with one of the most respected jewellery brands in India.
• Exposure to premium retail marketing and luxury branding.
• Dynamic work environment with strong growth opportunities.

Apply Now

Interested candidates can share their updated resume with: Get direction

📧 info@orbitconsutlancy.in
📞 8810363997
🌐 Orbit Global HR Consultants LLP