Deputy Manager – Marketing (Digital & Social Media)

📍 Gurgaon | 🏢 Hospitality Industry | 🗓 5 Days Working

💰 Salary: ₹10 – ₹14 LPA (Based on experience & interview performance)

About Us – Orbit Global HR Consultants

Orbit Global HR Consultants is a leading executive search firm partnering with high-growth organizations to hire top talent across industries. We specialize in identifying and placing professionals who drive business impact and long-term success.

About the Role

We are hiring a Deputy Manager – Marketing for a leading brand in the hospitality sector.

In this role, you will take ownership of the brand’s digital and social media ecosystem, driving creative storytelling, influencer collaborations, and performance-driven campaigns. You will work at the intersection of creativity and analytics to build a strong, engaging brand presence.

Key Responsibilities

1. Social Media & Content Strategy

• Develop and execute social media strategy across platforms (Instagram, YouTube, LinkedIn, X)
• Create engaging content calendars aligned with brand voice and trends
• Drive both engagement and business outcomes (traffic, awareness)

2. Content Creation & Production

• Plan and execute photo/video shoots for campaigns
• Collaborate with agencies and production teams
• Maintain strong pipeline of engaging content

3. Influencer & Creator Partnerships

• Build and execute influencer marketing strategies
• Develop long-term relationships with creators
• Ensure authentic and impactful collaborations

4. Digital Campaign Management

• Plan and manage digital media campaigns
• Monitor budgets, execution, and optimization
• Track performance metrics like reach, engagement, and traffic

5. Campaign Development

• Support creation of campaign visuals and storytelling
• Translate brand campaigns into digital-first content

6. Agency Management

• Coordinate with creative, social, and media agencies
• Ensure quality, timelines, and brand alignment

7. Store Launch & Activation Support

• Promote new store launches through digital campaigns
• Support local marketing initiatives

8. Analytics & Insights

• Monitor campaign performance and derive insights
• Track KPIs like engagement, growth, and conversion

Eligibility Criteria

Experience

• Minimum: 4 years
• Maximum: 6 years
• Must have experience in digital marketing & social media management
• Experience with consumer brands / QSR / hospitality / lifestyle brands is mandatory

Location Requirement

• Candidate must be based in Delhi NCR

Education

• Graduate (Marketing, Business, or related field preferred)
• MBA is a plus

Mandatory Skills (Non-Negotiable)

• Strong understanding of social media trends and digital ecosystems
• Experience in content strategy and campaign execution
• Expertise in influencer marketing and partnerships
• Ability to manage agencies and digital campaigns
• Strong analytical mindset with performance tracking

What You Will Gain

• Opportunity to shape digital presence of a high-growth brand
• Work in a fast-paced, creative, and performance-driven environment
• Exposure to large-scale marketing campaigns and brand building
• Career growth in digital marketing leadership

What Success Looks Like

• Strong and engaging digital presence across platforms
• High-performing campaigns driving traffic and brand awareness
• Authentic and impactful influencer collaborations
• Measurable growth in engagement and customer acquisition

Important Note

• Client name is confidential and will be shared with shortlisted candidates only

How to Apply

📩 Share your updated CV at: info@orbitconsultancy.in
📞 Call/WhatsApp: 8810363997
🌐 Visit: https://orbitglobalhr.in/