Director, Brand Marketing | Media & Entertainment| Orbit Consultants

Industry: Media & Entertainment (OTT / Streaming)
Function: Marketing
Location: Noida, Uttar Pradesh (Sector 125)
Work Mode: Onsite
Working Days: 5 Days
Experience: 8–12 Years
Salary: ₹45–50 LPA
Age Limit: Up to 40 Years
Education: Graduation

Role Overview (Non-Negotiable)

This is a senior leadership role responsible for owning brand meaning, voice, and long-term brand equity for a high-growth media and entertainment platform. The Director – Brand Marketing will act as the custodian of the master brand and its sub-brands, ensuring national scale while preserving cultural depth, authenticity, and emotional consistency.

This role goes beyond campaigns or visibility.
You own brand meaning, not just marketing output.

What You Will Own

• Brand positioning, narrative, and long-term brand truth

• Brand tone, voice, and cultural posture

• Earned media, PR narratives, and social brand voice

• Final authority on how the brand shows up across all channels

• Decisions on what the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve the brand’s core positioning as a platform for India’s regional cultures

• Own master brand architecture across regions, IPs, and markets

• Protect the cultural “red thread” without dilution or tokenism

• Act as the final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR strategy, and cultural conversations

• Act as Editor-in-Chief of the brand’s public voice

• Ensure social presence feels cultural, not promotional

• Exercise judgment on when to engage publicly and when to remain silent

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments

• Ensure campaigns are built on strong ideas with emotional depth and scalability

• Balance brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling

• Ensure respectful, authentic, and non-stereotypical representation of regional cultures

• Build brand guardrails that protect meaning while enabling creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams

• Act as the brand conscience, calling out dilution or short-termism when required

Mandatory Candidate Criteria (Strict Screening)

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership

• Proven experience scaling meaningful consumer brands (media/entertainment strongly preferred)

• Must have owned brand meaning, not just executed campaigns

• Must have launched or scaled a brand platform, not only individual shows or campaigns

• Prior ownership of earned media, PR, and social brand voice

• Fluent Hindi is mandatory

• Strong exposure to regional and cultural contexts

• OTT / Streaming experience is a plus

Target Backgrounds (Preferred)

Candidates should come from strong consumer, media, or culture-led brands, such as:
OTT & Streaming platforms, leading FMCG brands, consumer-tech startups, large-scale digital-first brands, or sports franchises with national visibility.

Profiles to Avoid

• Pure execution or social media calendar–driven roles

• Brand marketers without commercial accountability

• Candidates from only D2C performance-heavy brands

• B2B SaaS brand professionals

• Agency-only backgrounds focused on creators or virality

• Profiles where brand work is “viral for viral’s sake”

This Role Is NOT For

• Social media managers or execution-only marketers

• Candidates who see brand and performance as opposing forces

• Leaders dependent on large teams or budgets to create impact

📩 How to Apply

Interested candidates may apply through Orbit Global HR Consultants.
Company details will be shared with shortlisted candidates only.

Contact: mathew@orbitconsultancy.in  |8810363997

Orbit Global HR Consultants – Your trusted partner for leadership and executive hiring.Get Direction