Influencer Marketing Executive | E-commerce | Lower Parel, Mumbai

Industry: E-commerce | D2C (Beauty, Personal Care, Fashion & Lifestyle)
Experience: 2–4 Years
CTC: ₹12–15 LPA (WFH roles up to ₹12 LPA)
Location: Lower Parel, Mumbai
Work Mode: Onsite (5 days) | 2 Work-From-Home positions available
Education: Graduation

🔍 About the Role

We are looking for a dynamic and creative Influencer Marketing Executive to join a fast-growing D2C brand in the beauty and personal care space. This role is ideal for someone who understands creator-led marketing, lives and breathes Instagram trends, and can turn influencer collaborations into measurable business impact.

If you can transform likes into loyalty and creators into long-term partners, this role is for you.

💼 Key Responsibilities

• Plan, execute, and manage high-budget influencer marketing campaigns (₹30–40 Lakhs+)

• Identify, scout, onboard, and manage Instagram influencers aligned with brand and audience fit

• Handle influencer outreach, negotiations, contracts, and deliverable tracking

• Execute campaigns specifically within skincare, beauty, and makeup categories

• Track and analyze campaign performance using Instagram metrics, Google Analytics, and Excel

• Build and maintain a strong database of influencers, especially from the South region

• Collaborate cross-functionally with creative, brand, and digital teams

• Prepare post-campaign reports highlighting reach, engagement, ROI, and learnings

✅ Mandatory Requirements (Non-Negotiable)

• 2–4 years of hands-on experience in Influencer Marketing

• Experience working with D2C brands in Beauty, Skincare, Lifestyle, or Fashion
  (Agency candidates are welcome if they’ve handled D2C beauty brands)

• Proven experience managing high-budget influencer campaigns (minimum ₹30–40 Lakhs)

• Strong understanding of beauty/skincare & makeup content trends and benchmarks

• Excellent experience in Instagram influencer outreach, negotiation, and partnership management

• Ability to evaluate creators based on engagement, audience fit, and performance data

• Proficiency in Google Analytics, MS Excel, and performance reporting

• Strong communication, negotiation, and stakeholder management skills

🌍 Additional Preferences

• Candidates from the South region preferred

• Candidates from other locations may be considered if they have a strong South influencer database

🌟 Why Join?

• Work with a high-growth D2C brand in the beauty & personal care space

• Exposure to large-scale influencer budgets and high-impact campaigns

• Creative freedom and ownership of influencer strategy

• Collaborative work culture with strong growth opportunities

• Equal opportunity workplace that values diversity and inclusion

📩 Interested candidates can apply or share their profiles directly.
Company details will be shared with shortlisted candidates via direct communication.