Meta Ads – Senior Associate (Performance Marketing) | Gurgaon

Industry: Tours & Travels / Travel Tech / E-commerce
Function: Performance Marketing / Digital Marketing
Experience: 1–4 Years
Salary Range: ₹9–11 LPA
Age Limit: Up to 28 Years
Work Mode: Onsite (6 Days)
Location: Sector 44, Gurgaon
Education: Graduation (B.Tech/BCA preferred; Tier 1 Institutions)

⭐ About the Role

Orbit Global HR Consultants is hiring a Meta Ads – Senior Associate (Performance Marketing) for a rapidly growing travel-tech organization in Gurgaon.
This role is perfect for candidates experienced in Meta Ads campaign management, performance optimization, B2C growth marketing, and data-driven advertising strategies.

You will manage high-budget campaigns, drive conversions, and deliver strong ROI across digital channels.

⚠️ Client name is confidential and will be shared directly with shortlisted candidates only.

⭐ Key Responsibilities

📌 Meta Ads Campaign Management

• Plan, launch, and optimize Meta Ads campaigns for lead generation, conversions, and revenue growth.

• Manage full-funnel performance marketing strategies for B2C/D2C audiences.

📌 Performance Optimization

• Monitor and optimize daily campaign performance to maximize ROAS, CTR, CPA, and conversions.

• Implement audience segmentation, retargeting, lookalike audiences, and campaign experiments.

📌 Data Analytics & Reporting

• Track performance using Google Analytics, Singular, Mixpanel, Looker Studio, AppsFlyer, and Meta dashboards.

• Provide insight-rich performance reports and recommendations to stakeholders.

📌 A/B Testing & Experimentation

• Conduct A/B tests on ad creatives, copy, landing pages, and funnels.

• Work closely with product/UX teams to identify drop-offs and improve conversion journeys.

📌 Market Research & Paid Media Strategy

• Stay updated on digital marketing trends, Meta Ads algorithm changes, and competitor activities.

• Identify new growth opportunities and optimization ideas.

⭐ Mandatory Criteria (Must Meet All)

1. 1–4 years of experience managing Meta Ads campaigns.

2. Experience working with reputable agencies or high-growth performance-driven companies.

3. Hands-on experience in B2C, D2C, FMCG, Fashion, Aggregators (e.g., RedBus, AbhiBus).

4. Must have managed ₹5 lakh+ monthly ad budgets independently.

5. Strong communication skills and stakeholder management abilities.

6. Notice period: Immediate / 30 days / Max 45 days or buyout option available.

7. Strong understanding of Paid Marketing ecosystem, attribution models, and app campaigns.

⭐ What We’re Looking For

• Graduate with B.Tech / BCA from Tier 1 institutions preferred

• Strong analytical mindset with the ability to interpret large data sets.

• Experience in Meta Ads, Google Analytics, Mixpanel, AppsFlyer, Looker Studio.

• Creative thinking for ad copy, testing strategies, and audience insights.

• High ownership, self-driven attitude, and comfort in fast-paced startup environments.

• Ability to solve complex problems with a first-principles approach.

⭐ Preferred Industry Background

• E-commerce

• Travel Tech

• Aggregator Platforms

• Consumer Internet Startups Get direction