Retention Marketing Manager – Ecommerce & D2C

Job Title: Retention Marketing Manager – Ecommerce & D2C
Location: Gurgaon (Phase 4 Udyog Vihar, Sector 18)
Experience: 4-7 Years
Salary: ₹14.00 LPA – ₹17.00 LPA
Work Mode: Onsite
Working Days: 6 Days a Week
Industry: Beauty & Personal Care
Education: Graduation Required

About Perfora:
Our client is a visionary D2C brand backed by prominent investors like RPSG Capital Ventures and Sauce.VC, dedicated to creating conscious consumer products with a focus on environmental mindfulness.

Role Overview:
We are seeking a skilled Retention Marketing Manager to lead retention marketing efforts for our ecommerce platform. This role demands a strategic thinker with hands-on expertise in retention and lifecycle marketing, managing multi-channel campaigns across Email, WhatsApp, and SMS. You will be responsible for designing impactful customer journeys, improving customer lifetime value (LTV), and reducing churn to drive sustained business growth.

Key Responsibilities:

• Develop and execute end-to-end retention marketing strategies aligned with business goals

• Build and automate customer journeys focused on engagement, win-backs, and post-purchase communication

• Manage targeted campaigns aimed at increasing repeat purchases and optimizing LTV

• Perform customer segmentation, personalization, and cohort analysis for campaign effectiveness

• Analyze campaign data via tools like GA4, VWO, and Hotjar for continuous improvement

• Collaborate with creative and customer experience teams to create cohesive and engaging brand interactions

• Maintain and optimize CRM infrastructure using platforms such as WebEngage, CleverTap, or HubSpot

Mandatory Skills & Experience:

• Minimum 4+ years in retention or lifecycle marketing, preferably in D2C or ecommerce

• Proven experience managing Email, WhatsApp, and SMS campaign management

• Expertise with CRM tools (WebEngage, CleverTap, HubSpot) and marketing analytics

• Strong understanding of customer segmentation, personalization, and data-driven optimization

• Ability to drive repeat purchases, enhance customer loyalty, and reduce churn through effective retention strategies

• Excellent communication and project management skills

Incentives & Benefits:
Competitive incentives based on performance and company growth.

Note:
Candidate confidentiality is paramount; please do not disclose company name in public or social media. Company details will be provided directly to shortlisted candidates.

Apply Now to join a fast-growing, values-driven ecommerce brand focused on innovation and sustainability.

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If you are interested in career opportunities, please share your CV at info@orbitconsultancy.in. We ensure confidentiality and personalized communication regarding company details during the recruitment process. Get Direction