Social Media & Community Manager | Gurgaon

Social Media & Community Manager

Function: Social & Organic Growth
Experience: 2–5 years
Industry Preference: FMCG / Homecare / Personal Care / Lifestyle Brands
Employment Type: Full-time
Location: As per client requirement

Role Overview

Orbit is hiring a Social Media & Community Manager on behalf of a fast-growing FMCG brand in the homecare segment.

This role is ideal for a hands-on social media professional who understands how to build brand presence, engage communities, and grow organic reach across platforms. You will manage day-to-day social execution, creator collaborations, and community engagement while supporting both consumer (B2C) and OEM (B2B) visibility.

Key Responsibilities

Social Media Management

• Manage daily posting and scheduling across:

  • Instagram

  • Facebook

  • YouTube

  • LinkedIn

  • Pinterest

• Ensure consistent brand tone, visual alignment, and messaging across platforms.

• Execute platform-specific best practices for organic growth.

Content Planning & Calendars

• Create and manage monthly content calendars aligned with brand priorities, launches, and campaigns.

• Coordinate with design, content, and marketing teams for timely execution.

• Balance brand, product, educational, and trend-led content formats.

Community Management

• Actively engage with followers by managing:

  • Comments

  • DMs

  • Product queries and basic customer interactions

• Build a positive, responsive, and informed brand community.

• Escalate feedback, insights, and issues to relevant internal teams.

Creator & Influencer Collaboration

• Coordinate micro and nano influencer (UGC) collaborations.

• Manage outreach, coordination, content briefs, and posting schedules.

• Support authentic, community-driven content creation.

Performance Tracking & Reporting

• Track and report key organic metrics including:

  • Reach

  • Engagement

  • Follower growth

• Share insights on what content formats and topics perform best.

B2B / OEM Social Support

• Support OEM visibility through LinkedIn-focused content.

• Assist in creating and posting:

  • B2B updates

  • Case studies

  • Partnership-led content

Trend Monitoring & Agile Content

• Track platform trends, formats, audio, and memes.

• Execute fast-turnaround content while maintaining brand relevance and quality.

Candidate Profile

• 2–5 years of experience in social media management or community roles.

• Prior experience with FMCG, homecare, personal care, or lifestyle brands preferred.

• Strong understanding of organic social platforms and content formats.

• Comfortable managing communities, creators, and day-to-day execution.

• Organized, responsive, and able to work in a fast-paced environment.

• Data-aware mindset with a basic understanding of social analytics.

Why This Role

• Opportunity to manage end-to-end organic social presence for a growing FMCG brand.

• Hands-on exposure to community building and creator ecosystems.

• Blend of consumer (B2C) and business (B2B/OEM) social communication.

• Career growth within a scaling marketing and digital ecosystem.

About Orbit

Orbit is a leading recruitment agency specializing in marketing, digital, and brand hiring. We partner with high-growth companies to identify and place talent that builds brands, communities, and long-term value. Get direction 

📩 Apply via Orbit
Shortlisted candidates will be contacted by the Orbit recruitment team.