Sr. Associate – Meta Ads Performance Marketing (Travel-Tech | B2C Growth | Onsite – Gurgaon)

About the Organization (Why You’ll Love Working Here)

You’ll join a fast-growing travel-tech brand on a mission to transform intercity travel in India. The company connects hundreds of cities every day, enabling millions of travellers to move safely, reliably, and comfortably.

You become part of a young, analytical, and high-ownership team that thrives on experimentation, rapid learning, and data-backed decision-making. The environment encourages initiative, rewards performance, and gives you the freedom to build, test, and scale campaigns that directly impact business growth.

If you enjoy the energy of startups, love solving growth challenges, and want your work to influence real consumer journeys—this role gives you that opportunity daily.

Your Mission — What You Will Do

You will drive high-impact Meta Ads performance campaigns for one of India’s fastest-scaling travel-tech platforms. Your work directly fuels user acquisition, conversions, and revenue.

Your Key Responsibilities

Campaign Ownership (40%)

• You will plan, launch, and optimize performance campaigns across Meta Ads, Google Ads, and other paid channels.

• You will handle monthly budgets of ₹5 lakh+ and ensure efficient delivery against CPA, ROAS, and conversion KPIs.

Optimization & Scaling (25%)

• You will continuously test creatives, audiences, placements, and bidding strategies to maximize conversions.

• You will work on improving CTR, conversion rates, quality scores, and overall efficiency.

Analytics & Reporting (20%)

• You will analyze campaign performance through Google Analytics, Mixpanel, AppsFlyer, Looker Studio, Singular, and other advanced tools.

• You will derive actionable insights and recommend optimizations backed by real data.

User Journey & Funnel Improvements (10%)

• You will study user flows, identify where users drop off, and implement experiments to improve conversion funnels.

Market & Competitor Insights (5%)

• You will stay updated with Meta Ads trends, algorithm changes, and new features to maintain a competitive edge.

Requirements — What Makes You a Great Fit

Must-Have Skills & Experience

• 1–3 years of hands-on experience in Meta Ads performance marketing.

• Experience working with reputable digital agencies or high-growth startups.

• Proven success in B2C / D2C / FMCG / fashion / aggregator performance campaigns (e.g., RedBus, AbhiBus, mobility apps).

• Prior experience managing ₹5 lakh+/month ad budgets.

• Strong proficiency in Google Analytics, Meta Ads Manager, Mixpanel, Looker Studio, AppsFlyer, Attribution Models, Segmentation.

• Excellent communication and analytical skills.

• Ability to join immediately, within 30 days, or max 45 days (buyout option preferred).

Educational Background

• BTech/BCA from a Tier 1 institution.

Ideal Personality

You will thrive if you are:

• Self-driven with a bias for action

• Comfortable in fast-paced startup environments

• Strong with problem-solving and first-principles thinking

• Creative with a structured analytical approach

What We Offer

A role where your performance directly impacts business growth — with complete ownership of multi-lakh monthly budgets.

Compensation & Benefits

• Salary Range: ₹9.00–11.00 LPA

• Performance Incentives: Based on campaign outcomes & revenue contribution

• Opportunity to work on high-scale B2C traffic

• Access to advanced analytics & growth tools

• Rapid learning environment with mentorship from senior growth leaders

• Fast-track career growth opportunities as the company scales

Employment Type

• Full-Time, Onsite

• 6-day working schedule

Work Schedule

• Standard daytime working hours

• Onsite role with cross-functional interaction. Get Direction